We rebranded ISA, a surrogacy agency, and built a new website on Webflow for them. The primary component of the logo served as the base for the identity, which evolved into a feminine and contemporary arch shape that became the basis for the website.
The "I" and "S" letters combine to create a delicate silhouette of a pregnant woman,
while the dot in the logo stands in for the embryo.
The website's main objective is to show off how high-quality the services are.
We achieved this impression with the aid of typography and a straightforward, basic design. We selected lovely pictures of parents and children while paying special attention to kindness and compassion. Maintaining brand succession is important, and we haven't forgotten that. The corporate line forms a distinctive grid, and the circular call to action button spans the top of the homepage and product landing pages just like it does in logo.
On the website, we frequently use rounded and oval shapes,
and the fonts' primary design elements combine the antiqua and the grotesque.
These elements form the basis for ISA's social networks.
